Self Service Technology In Hotel Industry
The objectives of doing so are to stay at the forefront of today’s marketplace and improve service, efficiency, and profitability.
Self service technology in hotel industry. A conceptual framework for adopting self service technology. Answering the needs and meeting the expectations of guests is the core duty of every hotel employee, be it a manager, a receptionist or a housekeeper. Providing a streamlined guest experience.
New technology provides the opportunity for a streamlined and simplified guest experience. This is the latest buzz in hotel technology. About the author nicole spent more than 12 years in the regional divisions of micros systems, divided between product and project management of property, sales force and.
Technology base self service in hospitality industry 7 although tbss is an unavoidable trend and has widely adapted by various hotels, motels and resorts, there are many experts stil l believed there is value in thts. Nowadays, with all kinds of technologies at one’s fingertips, it makes a lot of sense to do without human contact. The most apparent manifestation of technology in the hotel industry is hotel bookings.
The internet also obviously makes accessing information easy, and transparent. This trend takes advantage of the popularity of messaging apps to improve the customer experience. However, sst directly eliminates the traditional service encounter from which luxury hotels benefit.
Sst are devices that have technological interfaces that enable customers to produce a service independent of direct service employee involvement (m.l. Process in the hotel industry is such a long haul. In simple terms, customer service technology makes your whole business processes centered around your customers and designs communication strategy across all touchpoints to deliver.
By ong lixin isis bachelor of arts national university of singapore 2004 a professional paper submitted in partial fulfilment of the requirements for the. Can self service technologies work in the hotel industry in singapore? A chatbot is a service that allows you to interact with an ai via a chat interface.