Self Service Technology In Service Marketing
The rising demand from the consumer is making the market attractive for companies.
Self service technology in service marketing. Impact of self service technology quality on customer satisfaction: Some customers will perceive additional value in being able to access bank services from their homes at midnight or from gathering insurance price quotes from the internet. For a consumer, the primary motivation for continuation and again reference to particular goods and services is his/her.
The company has the potential to serve more customers with fewer resources, and thus reduce costs, and the customer has the ability to customize a product or The role of technology and physical aids in service delivery system are summarized below: The adoption of such technologies has been well researched in consumer contexts but little research exists in business contexts where knowledge workers interact with technology to consume work related services.
An analysis of customer to technology interactions. Two alternative models of service quality are proposed based on an attribute versus overall affect approach. Internet based companies find that internet makes offer of new services possible.the wall street journal offers an interactive edition where customers organize the newspaper’s content according to their needs.
The rise of the prosumer: Varied technological advancements such as remote management and wireless communication are estimated to facilitate the growth Yet, little is known about how consumers would evaluate such options.
Other businesses may invest in developing a knowledge base. For b2c companies, faq sections may suffice. This research aims to focus on the examination of factors that influence consumer attitudes toward, and adoption of, self‐service.
But, the truth is that this technology is extremely applicable to healthcare. Given that the emphasis in the academic literature has focused almost exclusively on the interpersonal Service marketing paper on self service technologies